TMA exists to help founders focus, make progress and enjoy themselves based on 3 principles.

Coalface of success

Customers and product are the most important things for founders to focus on. Everything else is a flavour of distraction that will slow progress and impact runway.

Domain of competence

Founders shouldn’t start companies to spend time doing tasks they’re C- at. Somebody exceptional should handle these tasks so that founders spend time only on things they’re A* at.

Vibes

Founders should not be miserable. It’s bad for their wellbeing and it makes them give up.
Energised founders working on things they’re good at are more likely to succeed.